Building your business on your Uniqueness

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Have you ever thought about why clients work with you and not someone else?

Have you thought about the mind battle that prospects go through before deciding to work with you?

Think about it, is there anything really different between your offer and that of your competitors?

So why is it that Davido fans discredit Wizkid's creativity?

Why does "Ronaldo is better than Messi", "Messi is better than Ronaldo" arguments still receive oxygen till this day?
Is it because Messi score goals that Ronaldo cannot score? Or is it because Ronaldo is a machine?
I won't spread a red carpet for this comparison.

Recently, one of my friends was hell bent on getting a package from a particular lady when she could have gotten same package from any other person. She insisted till she got her wish.

Looking back now, I realized she did what she did not because this particular lady has a special tech or strategy. She has only bought into the lady that she became an ardent fan.

What will make clients choose you over everyone else?
It's your uniqueness!

3 key aspect that you can't afford to give a lick and a promise are:

Your Unique Offer: Are you offering something distinct or you roll with the flocks? Are you dominating your niche and even sub niche or you are just a generalist who wander the face of the deep like a dead leave?

What separates you from other writers? What makes you stand out in the leagues of thought leaders?

What makes you who you are? Find this out and create a competitive advantage around it.

Quick help: Ask your current clients why they decided to work with you.

Your Value: How in depth are you in your field? What solutions do you bring to the table?

How do you treat your clients? To what extent do you go to deliver satisfaction?

How satisfied are people when they experience you?

What's your story? The major reason why some set of people patronize a brand is not because the personal brand is a special guru from space, it's just because they fell in love with the brands stories.

What's your story? Why do you do the things you do? What makes you do the things you do? What path did you take to get to where you are?

Some of us love Jeff Goin not because he's the best writer in the world but because we love his story.

The reason Gary Vee is popular is attributable to his story and his story telling ability?

What's your story?

Why do you think people work with you or order your products?

By: Oladipupo Osofowora

Welcome to the Blog. I love Positivity. I love sharing Positivity. I encourage You to always be Positive. Positivity pays. It's what we all need to achieve both personal and cooperate Success and Fulfillment. Develop a Positive Mindset. Build Positive Relationships. Have an open mind to Learn and Improve. Always seek to grow and be the best available Version of Yourself. Always Believe that You CAN!

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