Content marketing on social media

So, you don't know how to make money through Facebook groups? Here's what you should do.

"Sir, I don't know how to leverage Facebook groups for my business. They don't allow advertisement and they allow it on sell on market days only."
Does this sound familiar?

People have been asking me why content marketing does not work for their business and I only have three answers to that:

• You don't write using a proven template that delivers.
• You are communicating the right message to the wrong audience.
• You no sabi write compelling content...

People are on social media to have fun. And most times, our friends and family may not be our target audience and that may render your content marketing strategies useless.
This means you can't afford to ignore Facebook communities totally.

I'm sure you are wondering, what should you do? I will explain this and assume you make and sell wigs...

First, identify your target. Men don't wear wigs (unless they are Bobrisky or shim). You know your target market are women.

Second, find women communities. Just search Facebook with women communities and you will find lots of them. Don't go to communities where members are predominantly men. Women have the final say on things related to them.

Third, come into the community to educate, entertain and create awareness. I did not say come and sell like somebody in Oshodi market.
Create content that educate women on about your products and business. Tell them why it's better to wear cotton wigs than synthetic. Tell them the harms in wearing human hair/wig. Tell them how to wear a wig. Tell them how to make their wigs last (you know how you people beat head upandan). Tell them health implications of wearing wigs wrongly. Tell them the side effects of rivalry products to yours.
Leverage on fear... Sell happiness, promise and benefits not features. Show that you care...

Have I written anything that warrants being kicked off? No! In fact, you won't be salesy at all. You won't even tell to buy from you. They will be the one to seek you out.

By creating actionable content on your products and services, they will trust you and will be eager to buy from you.

Note: Use pictures of your product in your content. Especially where your customers are rocking it. Use your own pictures too because you are building your know like and trust.
Interact well with people who interact with your content. Send friends request. Send them a welcome note on messenger. Over time, your target audience will be many on your friends list.

P.S: You must have strategically placed your products and services on your wall for it to work well.
What's your challenge with content marketing?

By: Oladipupo Osofowora