Use Solution Oriented Marketing Approach
How you sell and communicate to your clients will affect your positioning and credibility also.
Use Solution Oriented Marketing Approach!
A lot of marketers are still using the old selling approach where they talk about themselves.
For example,
"Look at how good I am", or "my goods are the best around, pay me money and I will sell to you".
If you are always talking about yourself or how good you are whenever you engage in conversation with clients, you will be perceived as pushy and a fake wannabe expert.
An expert selling approach is to talk about how you can help them to get the results they want.
Clients are simply looking for people who can solve their problems.
The amount of money they're willing to pay you will be in direct proportion to the amount of confidence and trust they have in your ability to get them results or solve their problems.
Demonstrate that you can help them by actually giving constructive and result paying solutions to them.
Give the prospects what they want, it will get them to raise their hands and say "Please Help Me"
Then what next?...... You get the sales going!!
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