Latest Facebook Algorithm, its meaning and Techniques to Boss Facebook Algorithm

By -

This is made up of two different posts that have been put together. Both posts are written by Oladipupo Osofowora.

-----

LATEST FACEBOOK ALGORITHM AND WHAT IT MEANS FOR YOU AND YOUR BUSINESS

If you use Facebook for business (which everyone should), you shouldn't be new to Facebook algorithm.
For people who don't know what it is, Facebook algorithm is the system that decides the posts that users sees on their newsfeed. It decides the post to show more people and those that aren't worthy.
Facebook is always changing and new parameters are out to govern users experience and the things they see.

My mission is to help you understand, stay abreast and ethically bypass the formulas that governs the Facebook news feed.

Firstly, Facebook is prioritizing posts from friends and family more than every other posts. In fact, educating and entertaining posts takes second and third positions respectively.
Facebook is interested in making people stay connected with people and content that are peculiar to them. This means, your content (on your wall and Facebook page) must help you win friends, educate, entertain and ultimately make sales. This is determined by how people react to your content (the like, love, wow, sad, angry features are not figure head). In essence, your content needs engagement for it to be seen.

Secondly, posts with lots of likes, comments and shares will be shown more because Facebook believes only compelling content gets that sort of engagement especially within short time. If you still suffer from lack of likes, comments and engagement, Facebook wouldn't be helping your course as it will even show your posts less often.

Thirdly, Facebook will show content with real, educating and entertaining stories more. I'm sure story tellers are excited already. Facebook prioritize users experience and is making changes to make sure people get to see interesting and entertaining stories. If you don't know how to tell stories, welcome to the jungle.

Furthermore, Facebook will show advertisement posts extremely less. Overly promotional content won't see light of the day. Mark is not interested in people pushing out salesy and spammy content to make people buy products, app or services.
If you are the - come and buy, come and buy type, OYO IS YOUR CASE.

BUT, THERE ARE EXCEPTIONS. If you are good with content marketing and can create content that sells subtly, you are the real MVP because your posts will be shown more and more.

Also, if your own way to grab people's attention is to use click bait titles or headlines, the new rule is that your post will be penalized. It will either be shown less or deleted. And pages who use these types of headlines will be banned from using Facebook ads.

You don't know click bait headlines?
''Revealed! This is who Oladipupo is dating "
Calm down, I don't know too, tell me when you know. I'm also curious. Or "This woman died when she opened her Facebook app, must read!"
Now, the game has changed. Hammer will begin to fall on you.
Your headline needs to stair curiosity, tell benefits and not trick people.

Lastly for this post; post that ask for like, comments and shares will be seen less in news feed.
"Please like, comment and share" won't work again. Facebook believes people will like, comment and share your content if they found it worthy. So you get penalized for requesting.

For those who are have mastered the act of using engaging call to action would fly in this regime.

Ehn ehn, copy and paste gang and those of you that shares false news - "See Oladipupo beautiful 10 years old son" (I don't even know if it's true or false) you have the news feed to contend with.

Wrapping this up, the new parameters encourages real, entertaining and educating content. Content marketing is getting the green light with the new rules. Your content needs to be compelling and actionable for it to be seen more.

Post engagement is now very important. What this means for you is that, you either learn to write compelling and actionable content (which everyone should) or you engage the services of a good content marketer.

What do you think of these rules? What have you been doing wrongly? Feel free to share your thoughts.

----------

TECHNIQUES TO "BOSS" FACEBOOK ALGORITHM AND HOW TO BOOST YOUR ENGAGEMENT

It's no longer news that Facebook decided to show content from pages to only 10% of the page's fan base. Organic reach is in steep decline and Facebook will even show content from your competitors more often if it has more engagement than yourself.
This means it's no longer a level playing ground as Facebook will even give competitors upper hand on one another.

Does this means that organic reach is officially dead? No, in fact, if you know your ways, you will get your content seen even more than your total fan base... Lets get to it!

Don't do the following things:

1) Don't use pictures that pretends to be Video: I'm sure you've seen those pictures with play sign in the middle, you get penalized hard for it as you won't be seen to be a credible brand.

2) Don't use text only status: Plan texts are ranked the least. Do well to add graphics to your post..

So what should you do?

1) Less works best – those of you that post about ten times a day and more... I greet you. You think you are doing something great not knowing you are doing yourself a disservice.
Facebook ranks you less if you post often and get little engagement on such content. That is why top brands reduce the number of times that they post to increase their organic reach.
By posting more often, your chances of bringing out compelling content are reduced and that's why you post junks.
Having one thought provoking content per day performs best than ten junks. That is why I post once or twice per day.

2) Posts from complete pages get more engagement: Facebook is vexing you people don't give detailed info about your pages and it's shows your page less.

3) Out perform your competitors – the game is on guys, pages with more fan base in similar niche enjoys the attention.

4) Use video often – Facebook is encouraging video by showing it more in news feed. It will show more when you are live than after going live. The time people spend on your videos helps you rank better... O. Y. O if people bounce bank on joining your stream.

5) Content curation win you the game: Now, this is something else. I'm sure you don't want to be promoting your competitors stuffs but Facebook will give you greater organic reach on curated content than your own content.

6) Comment replies: You people serve food but you are not ready to pack your plates. You post content but don't engage. Well done.
The more you reply comments, the more your content trend on news feed.
Little secret, personalize your comments.

Wrapping this up, every new changes are pointing to effective content marketing strategies. The writing on the wall is clear enough, step up your content marketing game or get lost.
From your title down to your cta must be ethical, compelling and actionable. Educating, interesting and inspiring are the new mantra. Fortunately, we've got something in Stock to help you win at content marketing.
I'm throwing this open, what are your thoughts on these changes?

By: Oladipupo Osofowora

Welcome to the Blog. I love Positivity. I love sharing Positivity. I encourage You to always be Positive. Positivity pays. It's what we all need to achieve both personal and cooperate Success and Fulfillment. Develop a Positive Mindset. Build Positive Relationships. Have an open mind to Learn and Improve. Always seek to grow and be the best available Version of Yourself. Always Believe that You CAN!

Comments

Post a Comment

Popular Posts

Eye health: Keeping healthy Eyes (Part 2)

By -
Image
This part focuses on diet and eye health. Good eye health requires the consumption of nutrients like omega-3 fatty acids, lutein, zeaxanthin, zinc, beta-carotene, vitamins A, C and E, etcetera. Deficiency of these nutrients contributes to poor eye health Food sources that are positive for eye health include; - Green leafy vegetables like spinach, kale and others - Fruits like citruses and berries (oranges, etcetera). Also almonds, carrots, tomatoes, mangoes, pawpaw - Fatty fish such as tuna, salmon, mackerel. - Non meat protein sources like eggs, nuts, beans, etcetera - Diary products like milk and yoghurt Unhealthy foods such as processed foods, foods containing saturated fats, or foods that are high in sugar, should be limited and less consumed. Stay healthy! Stay Positive!!
Read more

Life and Relationship

By -
How would you define "Life" if you were asked to? I was thinking about this and I came up with two simple definitions, which are related to each other. Life is happiness; and Life is loving yourself, loving others and loving God. Both definitions are related because you can't be happy without loving yourself, loving others and loving God. A large book can be written just to break down this definition. Loving yourself means you do the things that makes you happy, not just happy but also helps you grow and get better and more positive. It involves chasing your dreams, developing and using your natural talents and striving to have a better life tomorrow. The nice thing about your person is that you're Unique, with your own unique talents and abilities. Those talents and dreams you're working hard to achieve will not only serve the benefit of making you fulfilled or giving you a comfortable life, but they are also meant to benefit the world around you. That...
Read more

Sports this Week

By -
Image
On Sports this weekend, we look at some completed transfers over the past week. Photo Credit to Wikipedia • On Friday, 14 July: Kyle Walker completed a £45m transfer from Tottenham to Manchester City. The right back signed a 5 year contract. Sammy Ameobi also completed a free transfer from Newcastle to Bolton. Chelsea loaned Lucas Piazon to Fulham. • On Thursday, 13 July: Watford Signed Nathaniel Chalobah from Chelsea, for an undisclosed fee. Tigres signed Enner Valencia from West ham, for an undisclosed fee. • On Wednesday, 12 July: Chelsea loaned Ruben Loftus-Cheek to Crystal Palace. Dani Alves completed a free transfer from Juventus to Paris St-Germain. He signed a 2 years contract. Adnan Januzaj completed a £9.8m transfer from Manchester United to Real Sociedad. • On Tuesday, 11 July: Dominic Solanke completed a move from Chelsea to Liverpool for an undisclosed fee. Jack Cork completed a £10m trabsfer from Swansea to ...
Read more

Your personal health and fitness is essential!

By -
Image
"I am as passionate about personal health and fitness as I am about financial health. I believe your health is your most prized possession. It amazes me how many people pay no attention to their health. ... You know what you’re supposed to eat. We all do. Fresh fruits and vegetables, complex carbs, salads, whole foods, lean meats, more fish and poultry than beef... You know it, I know it, we all know it. So why do so many of us still go out and chow down cheeseburgers and fries every day? I’ll tell you why: because it won’t kill us. Not today. If you ate a cheeseburger and immediately suffered a near-fatal heart attack, would you ever go near a cheeseburger again? I doubt it. It may take twenty or thirty years, but when you add up the compounded interest on all that high-fat, artery-clogging dietary mayhem, eventually your poor overworked heart just quits, stops dead. And so do you. It has been said that we dig our graves with our teeth. It’s easy to ea...
Read more

From Jude's Wall (Part 14)

By -
Image
• Graça Machel is the only woman in history to have been First Lady of two separate nations, serving as the First Lady of Mozambique from 1975 to 1986 and the First Lady of South Africa from 1998 to 1999. • If the amount of water in your body is reduced by just 1%, you'll feel thirsty. If it's reduced by 10%, you'll die. • Jehovah's Witnesses don't celebrate birthdays because the only two accounts of birthday parties in the Bible ended in murder. • In Turkmenistan, citizens do not pay for water, gas and electricity. • On 17 March 1982, the former France International footballer, Jean-Pierre Adams, was given anaesthetic that should have knocked him out for a few hours to perform a knee operation, up till today he is still in coma and yet to wake. • The rape of males over the age of 14 is not a criminal offence in the People's Republic of China. • Beer is the third most popular drink overall after water and tea. • Apples’ earnings is twice bigger than Niger...
Read more

What Innovation can do to your life

By -
Image
I came across this piece and felt I should share it here. Thumbs up to the original author! It's a talent that everyone has, yet they think they don't. The power of innovation. If you've ever marvelled at somebody's creative prowess, guess what, you can create and innovate too. It just takes time. Everyone is born creative. The box of crayons in kindergarten were not limited to those who possessed potential; because the truth is, everybody has potential. You know how long it took to learn to ride a bike or drive or to never commit the same mistake again? It's the same with innovation. It takes a bit of practice and a lot of time before this mind function comes easily when called. This article will teach you a few tips on how to bring innovation into your life. Don't listen to what other people say. Follow the beat of your own drum. Allowing for the input of other people will only bring cacophony to the music you are trying to make. If you have an original ide...
Read more

We first have Standards; then we can talk Consistency

By -
Image
People who stand for something are those who are consistent in their choices. Consistency helps build Reputation. Consistency helps build Result. Consistency is what we do repeatedly no matter what. The difference between EFFORT and EFFECT is Consistency. We cannot be consistent if we don't stand for something. Every organization is built on the service delivery and experience and this both is a derivative of consistency. Great Organization are those who have standard brand, and those who have standard brand are men and women who are consistent in their dealings. The best of brands have standard! Standard are expected level of quality or performance below which is unacceptable. ~ FD For us to be recognized as someone with standard, we must be able to define an unacceptable level of quality or performance and we must also have an acceptable level of quality or performance. This validates our cognisance as one with a standard. The lower your standard, the less effort peopl...
Read more

The LPI kicks off tomorrow, New Year Day

By -
Image
I had a post on the Love and Positivity Initiative – LPI, last week. I mentioned that I will talk about how one can be a part of this initiative, without contacting me. Like the post last week explained, the LPI is all about creating Positivity Leaders and Positivity Leadership among people. I believe that You can LEAD those who are close to you towards the path of Positivity. You don't have to be a Big or Titled Leader. Everyone is a Leader in Life. Everyone Leads at something! You may have not recognized it, but You are a Leader! That friend of yours, or neighbour of yours who looks up to you, or listens to whatever you say, comes around you frequently, enjoys your company, listens and obeys your advice/opinions, tries to imitate your actions and behaviour towards things or other people... You are Leading them!! You can do better by being a Positive Leader! You can affect those lives close to you positively. You don't need to change everyone or everything in the world to c...
Read more

The fears we do not face becomes our limits

By -
Image
If you allow fear, it will cripple you, immobilize you, destabilize you, ridicule you, reduce you, limit you and render you useless. That's the power of fear. I attended a Youth night vigil a while back organized at a Zonal level. I pleaded with the Zonal Youth President to give me an opportunity to give a presentation and he obliged me. I picked a topic on communication with special focus on how to apologize. I personally don't like to do presentations with any materials or reminder aids, I just prepare, show up and present, I PERSONALLY believe that there's no need for one to step out before an audience with a pen and paper except you're gonna be giving a very lengthy talk or a very complex one and that presenting without any paper before you, gives your presentation a kind of professional touch. So I did a quick perusal of the jottings I had done on the subject, and when it was time to present, I stepped up and started presenting. All was going well, till I had men...
Read more

Success Story: How I went from a CGPA of 2.29 to 4.00 within a Semester

By -
Image
This is a Success Story shared by Olusola O'sola Fapohunda, a graduate of the Federal University of Technology, Akure. ----- In early 2010, I went with about four other guys in my department - to visit our level registration officer. We wanted to check our result. Each one of us, was with a paper and a pen. The lecturer in charge asked for our matriculation numbers and one after the other, he was reeling off grades, GPA and CGPA. He eventually got to me and I heard a digit that sounded like I've been shot. God! Me! 2.29. I've earned myself Grade E in some three unit courses and my best course was APH301, which I had a B with a score of 69. About six months later, I went to check my 300 level second semester result and I now had a CGPA of 4.00. That was the happiest day of my University education. I was rolling on the floor of the room. The previous semester has been hell, yet the one that followed it yielded this awesome result! What did I do? What did I change? What s...
Read more